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Post by icy on Feb 14, 2006 22:39:53 GMT -5
FX is looking to reach to a larger segment of the african american audience. The Shield has boosted it's african american viewership by 31% since January. ------------------------------------------------------------------------------------------------------------------ Source: www.multichannel.com/article/CA6306530.htmlAlthough many networks had success reaching African-American viewers last year, executives say they’re not going to rest on their laurels. FX, which averaged a flat 1.1 rating, has already jumped out of the box strong within the category on the strength of its popular series The Shield. The casting of Forrest Whitaker in a lead role in the gritty cop series has helped the network boost its African-American viewership numbers by 31% in January, according to network executives. With a new reality miniseries slated for March dubbed Black. White., in which a white family and a black family switch skins through some creative makeup work to gain a unique perspective on life, and a new original series Thief, starring Andre Braugher, network senior vice president of planning and research Steve LeBlang said the FX is aggressively looking to reach African-American viewers.
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Post by brokin6 on Feb 14, 2006 22:58:22 GMT -5
wow i love to read things like this. It shows how these companies assume that because they use black actors in roles that it will draw black fans. Hmmm, imagine this, people watching a show because it's a good show? Nahh too wild an idea but what do i know? Well i do know one thing. I have NEVER watched a show because there was a hispanic on it. Being hispanic myself i would hope that a network would not think that baiting me with another hispanic will get me to bite. Damned sorry sight.
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Post by sickprick on Feb 28, 2006 20:09:37 GMT -5
The BET Network also kind of follows the same idea of attracting a certain audience.
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