|
Post by -|E|- on Nov 27, 2006 21:21:18 GMT -5
FNC Taps Holzer to Head Multiplatform Sales FCN taps Holzer to head multiplatform ad sales efforts Anthony Crupi NOVEMBER 27, 2006 MediaWeek.comCable TV - Fox Cable Networks is pulling together all the disparate threads of its digital media platforms and tying them to Adam Holzer, who has been named to the newly created position of senior vp, integration and emerging media. Holzer, who has served as senior vp of advertising sales for Fox Cable Sports since January 2004, will now oversee all multiplatform ad sales and integration initiatives at the cable nets, acting primarily as a liaison between the content creation and sales teams. Lou LaTorre, president of advertising sales for FCN, said he decided to carve out a digital command post for Holzer in order to keep pace with the rapidly changing demands of his clients. "We took the constituent parts of our structure and put them together under one orchestra leader," LaTorre said, adding that the move "establishes a clear understanding in the marketplace that there's one person who can serve all their needs." Holzer said his new responsibilities run parallel to a trend that has begun to pick up traction at the media planning/buying end of the business. "The agencies recognize that they need to be at the forefront of this digital revolution, so they're designating specialists of their own," he explained. FCN has been particularly keen on the digital ad space, developing its first integrated sponsorships back in 2000. Upcoming developments include the launch of The Shield 5.5, a self-contained 15-minute episode of the FX cop drama that will stream on the network's VOD and broadband platforms prior to the season-six premiere. Although FX hasn't disclosed a sponsor, a similar short, Rescue Me 2.5, rolled out in May and was sponsored by Alltel Wireless. ==================================== FIFTEEN MINUTES?! Man, that bites wankers.
|
|
|
Post by jadedgirl on Nov 27, 2006 22:14:03 GMT -5
Maybe the DVD version will have a longer version or deleted scenes-at least they better or I hope so. Fifteen minutes is definately NOT long enough to appease me. Those FX jerks...
|
|
|
Post by tekilabmx on Dec 14, 2006 0:29:49 GMT -5
great!
|
|
|
Post by ISaidWhoaDangIt on Dec 15, 2006 20:49:42 GMT -5
Are these shorts going to be available online or on PPV or what? I can't get PPV on DirecTV b/c I don't have a home phone.
|
|
|
Post by SMOKE-DOG on Dec 15, 2006 21:12:19 GMT -5
Are these shorts going to be available online or on PPV or what? I can't get PPV on DirecTV b/c I don't have a home phone. If they release it the same as they did for the most recent shorts for NIP/TUCK and RESCUE ME were, then it will be on IAC Channel 115.
|
|
|
Post by striketeamwashere on Dec 16, 2006 0:07:52 GMT -5
I have a "FX preview" channel. Right now it is still showing the "Nip/Tuck" stuff. If they put the promosode on it I think my T'V would live on that channel untill the season starts.
|
|
|
Post by -|E|- on Dec 16, 2006 12:48:12 GMT -5
Are these shorts going to be available online or on PPV or what? I can't get PPV on DirecTV b/c I don't have a home phone. The Promosode is only 1 twenty minute mini-ep, and it will air sometime before the 2nd half of Season 5 eps. So far, the word is that it will be on broadband internet (most likely through the www.fxnetworks.com site) and OnDemand cable.
|
|
|
Post by icy on Dec 16, 2006 17:18:52 GMT -5
FNC Taps Holzer to Head Multiplatform Sales FCN taps Holzer to head multiplatform ad sales efforts Anthony Crupi NOVEMBER 27, 2006 MediaWeek.comCable TV - Fox Cable Networks is pulling together all the disparate threads of its digital media platforms and tying them to Adam Holzer, who has been named to the newly created position of senior vp, integration and emerging media. Holzer, who has served as senior vp of advertising sales for Fox Cable Sports since January 2004, will now oversee all multiplatform ad sales and integration initiatives at the cable nets, acting primarily as a liaison between the content creation and sales teams. Lou LaTorre, president of advertising sales for FCN, said he decided to carve out a digital command post for Holzer in order to keep pace with the rapidly changing demands of his clients. Holzer said his new responsibilities run parallel to a trend that has begun to pick up traction at the media planning/buying end of the business. "The agencies recognize that they need to be at the forefront of this digital revolution, so they're designating specialists of their own," he explained. ==================================== FIFTEEN MINUTES?! Man, that bites wankers. So, we can safely say that Adam Holzer, who has been named to the newly created position of senior vp, integration and emerging media is also "The New Wanker Biter" at FX. I am really starting to hate FX. They need to straighten out their priorities. Maybe Mr. Holzer will realize that and fix some of these issues. (HINT!!!)
|
|
|
Post by ISaidWhoaDangIt on Dec 16, 2006 22:49:14 GMT -5
Exactly. Shield first, then Dirt.
|
|
|
Post by styl3s on Dec 17, 2006 14:32:35 GMT -5
i want shield as much as the next guy but come on.. dirt is a new show.. of course there going to put it out first and i personally want to see it, i say save the BEST for last
BTW- Anywhere hear about overthere season 2? i heard showtime was thinking about picking up over there
|
|