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Post by -|E|- on Mar 14, 2007 8:54:14 GMT -5
Bud.TV on the Rocks Written on March 13th 2007 www.adotas.com/2007/03/budtv-on-the-rocks/Traffic numbers released from comScore suggest that Anheuser-Busch, after planning to sink $30 million dollars into a multimedia website, could have an afterthought on its hands. The Bud.TV portal received only 253,000 visitors last month, a far cry from Anheuser-Busch’s estimation that the site would be receiving 2-3 million visitors by the end of 2007. Anheuser-Busch kicked off Bud.TV right after Super Bowl XLI on February 4th. The site features comedy videos and short films from Kevin Spacey’s Triggerstreet Productions and Matt Damon’s LivePlanet Productions, as well as NASCAR highlights, promotional clips for the FX network’s police drama “The Shield,” and user-created Bud Light commercials. However Bud.TV offers none of that content up-front. Visitors are greeted instead by an empty log-in screen that contains few details about the content within. “The first week after Super Bowl, the site got an average of 20,000 visits a day, but only about 800 to 1,000 a day were registering–we think because of the registration process,” wrote Tony Ponturo, Anheuser-Busch’s VP of global media and sports marketing in an email to ZDNet. Other barriers to entry include the requirement that visitors verify they are of drinking age. Bud.TV did see a rise in the number of registrations resulting from a banner ad campaign around President’s Day in February, according to Ponturo, but audience numbers flatlined at 15,000 per day in the site’s third week. Ponturo additionally noted that only about 1/3rd of them are registering.
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Post by Nick Mills on Mar 14, 2007 12:30:40 GMT -5
I think their showing of the promisode was terrible as it's such a tiny screen and it takes ages to buffer, even for broadband. I'm kind of glad it's looking to be going down so maybe they can get their act together and sort out that website.
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Post by ShootFirst on Mar 14, 2007 22:42:17 GMT -5
Site visits way below expectations is what happens when you don't let people know about it and not advertise. TSR is the only place I've ever seen it mentioned. Granted it does need an overhaul but if folks don't know, they won't go.
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Post by anothershieldfan on Mar 29, 2007 23:13:10 GMT -5
The site wanted me to verify my age by entering my driver's license numbers...... that's okay, even if it was legit I am not entering any numbers like that to a website just to view a video, even if it was the Shield. I knew it would be on Youtube or somewhere so I just waited, plus I didn't know it was a promosode, when I read it on the old Shield website I thought it was just a preview. I don't think I would of gave them my driver's license but it would of bothered me more waiting.
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Post by icy on Apr 7, 2007 21:31:46 GMT -5
That's what you get when you put Gilroy in charge of an idea.
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Post by BringBackTavon on Apr 29, 2007 7:24:44 GMT -5
from Anheuser-Busch’s estimation that the site would be receiving 2-3 million visitors by the end of 2007....20,000 visits a day, but only about 800 to 1,000 a day were registering..15,000 [visitors] per day in the site’s third week. For a large company like Anheuser-Busch that is pathetic. I know Lexicon averages about 1/5 (3000) of those hits per day without the money that Anheuser-Busch has...
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